Successful marketing is essential for building awareness, engaging supporters, and increasing donations.
This course will teach you how to create marketing strategies that amplify your nonprofit’s mission and engage your audience. Learn to craft messages that resonate and inspire action across multiple platforms.
Learning Objectives:
Understand the role of marketing in advancing your nonprofit’s mission.
Learn how to develop marketing strategies that drive engagement and donations.
Create compelling messaging that resonates with diverse audiences.
Use social media, email marketing, and content marketing effectively.
Measure the impact of your marketing campaigns using analytics.
Who Should Attend:
Marketing Managers – Individuals responsible for developing and executing marketing strategies.
Communications Directors – Professionals overseeing communication strategies and messaging.
Fundraising Teams – Those involved in raising funds and donor engagement.
Volunteer Coordinators – People who manage volunteers and need to communicate effectively to motivate them.
Program Managers – Those leading various programs and looking to enhance visibility and impact.
Executive Directors – Senior leaders who need a broad understanding of marketing to align strategies with organizational goals.
Social Media Managers – Individuals handling social media presence and content creation.
Content Creators – Those creating written, visual, or multimedia content to support marketing efforts.
Community Outreach Coordinators – Professionals tasked with connecting with the local or target communities.
Development Directors – Individuals focused on long-term growth and donor relations who need marketing skills to reach their fundraising goals.
Meet your Trainers:
Kendra Puryear
Carrie Freitas