SANTA ANA, California, September 15, 2010 – OneOC is the new name for the Orange County based nonprofit organization formerly known as Volunteer Center Orange County.
The renaming process was undertaken by the 52-year-old organization’s leadership with the goal of establishing an identity that more accurately reflects OneOC’s role as a nonprofit resource center providing a full suite of integrated services that help the county’s nonprofits reach their full potential.
“This is an exciting moment in the history of our organization. While we remain strongly committed to mobilizing volunteer action, we do so much more than that,” said OneOC President and CEO Daniel J. McQuaid. “We believe our new name positions us for future growth. We hope to be recognized as a knowledgeable, collaborative and well-connected resource that is central to the success of Orange County’s nonprofits. Together we share a commitment to build a stronger, more vibrant Orange County. ”
The new name was introduced last evening at a “Sneak Peek Reveal” held at the Orange County Museum of Art that was attended by leaders from the county’s philanthropic and nonprofit community.
Today, members of the OneOC staff and board are visiting the offices of many local nonprofits to share the new brand strategy with them.
Along with revealing a new name, the organization also showcases a new, brighter logo and color scheme that is reflected in a new, robust website, in collateral brochures, and more. The organization has adopted the mission tagline “Accelerating Nonprofit Success.”
OneOC Board Chair Peter Duncan of Sidles Duncan & Associates underscored McQuaid’s comments. “We want Orange County nonprofits to know they can count on OneOC to help them meet today’s challenges with greater mission effectiveness, business efficiency, and strategy execution. Our new name alludes to the breadth of services available in one organization.”
Major supporters of OneOC’s renaming initiative include Bank of America, The Allergan Foundation and Wells Fargo with additional support provided by The Boeing Company and FLUOR for the “Sneak Peek Reveal.”
Bill Ford, senior vice president of Education and Nonprofit Institutions for Bank of America Merrill Lynch and immediate past Volunteer Center Orange County board chair, said, “Over the past five years, Volunteer Center Orange County has emerged as one of the premier advocates for nonprofit excellence in our community. They do this by connecting volunteers with nonprofits who need help, by providing leading practices in training and consulting for nonprofit boards and staff, and by providing vital business services through fiscal sponsorship of community initiatives. It is truly a unique social enterprise model, worthy of Bank of America’s support. We see an immediate positive ripple of success in the nonprofit community with an investment in VCOC, now OneOC.”
“Our contribution to OneOC helps nonprofits get the tools they need to make a positive and lasting impact on our community, bringing our vision into focus,” said Gwyn Grenrock, executive director of The Allergan Foundation.
Mitch Redden, Wells Fargo Home Mortgage regional sales manager and Volunteer Center Orange County board member, said, “Orange County’s nonprofit staff and volunteers are at the heart of our community, caring for our children, families, seniors, environment, and arts and culture. Wells Fargo’s partnership with OneOC builds strong leadership in our nonprofit sector, further investing in community initiatives we support.”
OneOC provides the following services:
Volunteer Services – Mobilizes individuals, families, groups and businesses to discover their power to make a difference through service while helping nonprofits with valuable manpower.
Training Services – Provides educational forums that enhance nonprofit leadership, professional development and use of leading business practices for boards, executives, staff and volunteers.
Consulting Services – Maximizes nonprofit capacity and impact through an affiliated pool of expert consultants who specialize in volunteer management, board excellence, finance, human resources, leadership advancement, fundraising and marketing.
Business Services – Extends OneOC’s nonprofit umbrella for vital community initiatives and emerging nonprofits, providing them with back office support including human resources, risk management, finance and accounting, and grants management solutions.
The renaming process took about one year to complete under the direction of OneOC’s executive staff and board of directors. RiechesBaird, a brand creation and development firm that specializes in building the value of B2B companies, led a team of paid and volunteer planners, designers, writers, photographers and others in the design and execution of the assignment.
For more information, visit www.OneOC.org or call 714- 953-5757.
OneOC at email@example.com
OneOC, formerly Volunteer Center Orange County, is a nonprofit 501c3 organization committed to accelerating nonprofit success through volunteer, training, consulting and business services. Serving Orange County, California, OneOC provides support and solutions to more than 650 nonprofit organizations and community initiatives each year. Building on a 52-year history of mobilizing volunteer action, the organization announced its new name on September 15, 2010 to signal the expansion of its integrated service offerings to help nonprofits become as effective and efficient about their mission as they are passionate. OneOC is affiliated with Points of Lights Institute and HandsOn Network, enabling participation in national community service initiatives and connection to a larger movement of change. For more information, visit www.OneOC.org.