Everything We Know about Fundraising is (Mostly) Wrong Webinar ( September 2020)

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This Month's Topic: Everything We Know about Fundraising is (Mostly) Wrong


We often hear about concepts like the fundraising pyramid, donor prospecting, or the funnel approach to donor cultivation. But do these philosophical beliefs match up with reality? Join Steve MacLaughlin, vice president of product management at Blackbaud and bestselling author of Data Driven Nonprofits, as he explores if what we think we know about fundraising is really true. This session will explore some of the most common myths about fundraising and how nonprofits can adjust to the new normal in giving.


Learning Objectives:

• Understand the real size of the nonprofit sector and current giving trends
• Understand how to evolve thinking around the traditional donor pyramid
• Understand how the right metrics make all the difference in measuring performance


Steve MacLaughlin is the Vice President of Product Management at Blackbaud and best-selling author of Data Driven Nonprofits. MacLaughlin has been featured as a fundraising and nonprofit expert in The New York Times, The Washington Post, USA Today, The Chronicle of Philanthropy, and on National Public Radio. MacLaughlin previously served on the board of the Nonprofit Technology Network (NTEN), is a frequent keynote speaker, and is an adjunct faculty member at Columbia University. Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.
Please note this is a group viewing and discussion held at OneOC. The webinar is not accessible from a separate location.

OneOC is proud to partner with AFP-OC to host the monthly audio webinars provided by AFP. These group viewings offer an opportunity for AFP-OC members and community fundraising professionals to learn and collaborate together
Don’t miss this excellent networking opportunity!



Free for AFP-OC Members


Cancellation Policy

As a courtesy to our trainers, all cancellations must be made by phone or email at least 48 hours in advance to receive a full refund. No refunds will be given for late cancellations or no-shows for any course. For organizations with an Annual Learning Subscription, cancellations made past the 48-hour grace period will result in a $25 late cancellation fee. If you do not cancel your registration and miss the training, you will be charged a $50 no-show fee.

Purchase $20 / Non-Member

Everything We Know about Fundraising is (Mostly) Wrong Webinar ( September 2020)

Course Sessions:

  • Instructor/Facilitator: OneOC Training Instructor
  • 09/11/2020
  • 11:30 AM - 1:00 PM
  • Timezone: Pacific Standard Time
  • Location: OneOC Training Room : 1901 E. 4th St. Suite 100, Santa Ana, CA, 92705, USA
  • Maximum Seats: 25
  • Available Seats: 25