Social Media for Nonprofit Organizations 2020

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Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.

Learning Outcomes
• Define what marketing is within the nonprofit environment
• Explain the service-intensive nature of nonprofit program activities
• Explain how the marketing mix is expanded for service products (the Three Ps of Services Marketing)
• Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products
• Discuss the role of ethics in nonprofit marketing
• Describe the importance of a nonprofit marketing plan
• Describe how target markets can be identified for donors
• Explain how new service products are developed by nonprofits

Estimated length of course: 3 hours

Course completion deadline: 30 days after registration

Purchase $125 / Non-Member

Social Media for Nonprofit Organizations 2020