Applying Decision Science to Legacy Marketing Webinar (2021)

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Legacy giving requires thought, lots of time and technical skills. So how do you make it as easy as possible for your donors to consider pledging a gift in a will? What decision science nudges can you use to help them along the decision-making process?

In this session you will learn the fundamentals of decision science, how people make decisions and which nudges you can use in your gifts in wills marketing to transform your appeals and secure pledges.

Learning Outcomes

  • Understand how designing legacy marketing differs from other fundraising materials
  • Learn how to leverage decision science nudges to inspire donors to consider leaving a gift in a will
  • How to write impactful legacy marketing

    Speaker:

    Ligia Peña, CFRE, MInstF, AFP Master Trainer Ligia Peña’s career began in 2002 at the YMCA of Greater Montreal as the Director of Fundraising and Communications. Since then she has worked with many organizations in a senior-level capacity and has offered consulting services under her own banner. She is currently the Global Legacy Manager at Greenpeace International where she drives Greenpeace’s global legacy strategy and manages a community of practice of legacy managers in 14 countries. She’s a seasoned presenter internationally and she’s the author of the ‘Small Shop Fundraising’ chapter in the 2nd volume of Excellence in Fundraising in Canada. Ligia is a Ph.D. candidate at the University of Kent where she is researching the topic of national umbrella legacy marketing campaigns in the UK and Canada. When she’s not geeking out on legacy related things, she’s either knitting, cooking or planning her next trip. To follow her adventures, you can read her blog at www.globetrottingfundraiser.com or on Twitter @GlobetrottingFr or Instagram at @GlobetrottingFundraiser Email: ligia@globetrottingfundraiser.com LinkedIn: http://ca.linkedin.com/in/ligiapena

    OneOC is proud to partner with AFP-OC to host the monthly audio webinars provided by AFP. These group viewings offer an opportunity for AFP-OC members and community fundraising professionals to learn and collaborate together. Don’t miss this excellent networking opportunity!







    Free for AFP-OC Members and OneOC Members, Please note, these webinars are now included as a free member benefit. To register for free, please contact training@oneoc.org

    Cancellation Policy

    As a courtesy to our trainers, all cancellations must be made by phone or email at least 48 hours in advance to receive a full refund. No refunds will be given for late cancellations or no-shows for any course. For organizations with an Annual Learning Subscription, cancellations made past the 48-hour grace period will result in a $25 late cancellation fee. If you do not cancel your registration and miss the training, you will be charged a $50 no-show fee.
  • Purchase $20 / Non-Member

    Applying Decision Science to Legacy Marketing Webinar (2021)

    Course Sessions:

    • Instructor/Facilitator: OneOC Training Instructor
    • 05/14/2021
    • 11:30 AM - 1:00 PM
    • Timezone: Pacific Standard Time
    • Location: Virtual Zoom Training. You will receive the Zoom Link prior to the training date by email.
    • Maximum Seats: 25
    • Available Seats: 25